Three hundred delegates attended the AAM’s boycott conference on 9 February 1985 to plan a month of boycott action in March. After the relaunch of the consumer boycott of goods from South Africa and Namibia in June 1984, the AAM produced new leaflets with brand names of South African products, car stickers, badges and posters. The main speaker at the conference was Mary Manning, who had been sacked from her job in Dunnes supermarket, Dublin for refusing to handle South African products.